Heng Yuan Xiang and Xu universal joint design and market Hengyuanxiang Zodiac Master fonts
pot in another form of surprise for the Chinese people presented the annual
The Chinese Lunar New Year with modern sculpture pot the novel double-barreled
Breakthrough in China Zhi Hu model of the system of five hundred years of history has always
been the first time the formation of character combined with modern sculptures of animals
shaped pot on the eve of Spring Festival debut in Beijing. Recently, by Heng Yuan Xiang
Group and Arts Master Xu universal pot of animals together to build a pot-shaped altar
Center in Beijing, Japan to meet with the media. This year, Heng Yuan Xiang abandon New Year
advertising photography, but will instead join forces with the design of a master Xu
universal introduction of Heng Yuan Xiang Zodiac font pot to another form for the Chinese
people presented an annual surprise.
For the Chinese people, the three times, "Yang Yang Yang" childish can be described as a
household name, but also the cause of these three very characteristic sound of the voice, so
that Hengyuanxiang formed a deep bond with the Chinese zodiac.
In 2008, the second consecutive year in 2009 Spring Festival, Heng Yuan Xiang in the major
TV broadcast Hengyuanxiang Zodiac Lunar New Year advertising, due to the performance of
Chinese zodiac iterative triggered User divergent views, Heng Yuan Xiang promote the culture
of Chinese zodiac moves once were not understood, however, because of advertising from the
Zodiac Master Heng Yuan Xiang and Xu universally indissoluble bond.
Xu whole world, China's famous Zi Shahu arts master, the famous painter Tang disciples, "I
Lake Four Seas," was his Zi Shahu name for itself, just as his reputation of purple, Xu
universal reputation both at home and abroad. Today, this 20 years ago, world renowned Zhi
Hu Yixing masters, living in Cao Jiading District, 100 Buddha park on the road and live
almost a life of seclusion.
As early as 1985, Mr. Xu Lao government began to create 12 zodiac sculptures. In 1997, after
12 years of nausea zodiac sculptures created by 12 works of the last one was successfully
completed. In 2009, Master Xu Yi pot will be a full set of 12 zodiac sculptures universally
devoted tirelessly to promote the Chinese zodiac Heng Yuan Xiang, but also with the
Hengyuanxiang thus forged a profound friendship.
Following the Olympic fever, the World Expo fever at home and abroad this set off a Chinese
hot. Can the performance of Chinese characters and into the pot body of unique Chinese
culture, Xu master has been thinking very hard. At the same time, have a profound feeling of
Hengyuanxiang zodiac zodiac also want to demonstrate unique culture and into the Chinese
element of Zi Shahu. To this end, the two hit it off, by the invitation of Xu Heng Yuan
Xiang Group invested Seas Chinese Zodiac Master creative pot.
The Zodiac-shaped pots, pots of non-1 type, type into one. Side as having the
characteristics of traditional Chinese zodiac purple sand sculpture, side, carrying the
Chinese culture for thousands of years that the crystallization of the Chinese zodiac sign
of the Zodiac, a pot of two bodies, clever fusion. The design is also a set of Chinese
zodiac pot ingenuity, such as the Year of the Tiger-shaped pots, the Chinese character in
the "Tiger prefix" smart extends naturally formed stream Wai spout, while the pot there are
sculptures of Huwei to extend the performance, the idea of novel, one must be called purple.
It is reported that this Hengyuanxiang Zodiac font pots break five hundred years history of
China Zhi Hu consistent system model, the first time the formation of character combined
with modern sculpture works. This is the birth of 12 models pot is quite difficult, because
the characters shown in pot body, and its sculpture in the process due to different
thickness, its purple stress are also different, somewhat inadvertently, in the burn in will
result in rupture. This makes the character of this traditional Chinese elements in the
formation of character have not been able to achieve the idea of pot. According to Xu
Masters introduction, Zodiac-shaped pot from its design to create a successful and lasted
more than four months, a total of 40 times through the experimental process, through
continuous adjustment of the ratio of purple design, firing temperature, multi-test , in the
constant failure of the successful production test.
Heng Yuan Xiang Group Vice President Mr. Boris Chan said that the Lunar New Year As China's
traditional culture, implies good fortune, joy, wealth, happiness, cultural connotations,
which are consistent with a high degree of Hengyuanxiang brand connotation, therefore, has a
profound imprint of the Chinese culture Hengyuan Xiang felt the promotion of Chinese culture
have a compelling responsibility.
Xu universal old man said that a business in economic activity can not forget the Chinese
culture, which is his willingness to cooperate with the Hengyuanxiang launch Hengyuanxiang
zodiac-shaped pot design reasons. Only more Chinese enterprises dedicated to the promotion
of Chinese culture in order to revival of Chinese culture.
Source http://www.an-my.com/
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